11A – Idea Napkin No. 1

1. My name is Stacey Garced-Serrano. I’m a wife, mother, student, professional, volunteer and jane of all trades. I’ve put my life on hold for the last few years to finish my degree and further my career while trying to be the best wife and mother I can be. My talents include creative writing, looking for ways to operate more efficiently and designing invitation, cards, etc. My aspirations are to FINALLY finish my degree at a reputable establishment and inspire my daughters to do the same. If I were to move forward with this business concept, the role it would play in my life would be significant, especially during the birthing stages of it. Earning the trust of my customers would be the hardest obstacle to overcome, but IF I were able to, I believe this business would allow me to be self-sufficient.

2. The service I am selling is opportunity. It’s an opportunity for parents to give their children access to opportunities. Working parents need help, and it can be difficult to rely on friends and families to help all the time. By having a transportation service, it allows parents an option to get their children to and from their activities and events.

3. Working parents, single parents and elementary/middle/high school students are my identified customers. It can be difficult for working and single parents to get their children to every activity and/or event. Work schedules, custody schedules, and other factors can prevent parents from fulfilling obligations for their children. It can make them feel as if they failed their child in some way.

4. Parents want to afford their children every opportunity to find their path in life. By having an option to get their children to and from their activities and events allows children to build their confidence, character and paths to pursue their dreams and aspirations. This service will allow parents to meet the needs of their children while also fulfilling their professional responsibilities.

5. What sets this service apart from others are the safety features which gives parents a sense of relief when their children are being transported to their activities and events. By having a security camera in the car, that the driver cannot turn off until the transportation process is complete gives this service the safety edge over Uber, Lyft and other car service companies.

It is my belief this concept will work for the identified customers. Based on the working parents I interviewed, this type of service would be a welcome relief to ensuring their children can get to their activities and/or events. Some of the weaknesses I perceive is finding reliable drivers in the beginning. It will take time to build a fleet of Mom-Assist drivers to meet the needs of working parents. It will also take time to build a trusting relationship with parents. Some parents may be hesitant to use this service, while others will jump on board from the start. By ensuring safe and reliable services to those who immediately use this service, it will help hesitant customers give the service a chance.