The Mom-Assist customer is the Jane-of-All-Trades Mom. Our
customer has children (biological or adopted) which they will move mountains
for. Her hobbies would include: reading, book clubs, puzzles, working out,
running, yoga, coffee, cooking, baking, crafting, photography, journaling, and gardening
to name a few. Our customer is driving a gray, white, silver or black sports
utility vehicle or mini-van. They watch docu-series, comedies, reality TV shows
and movies. Their favorite books are mysteries and love stories, but what they
won’t tell you is their love of romance novels too. Favorite politicians are
strong women in politics that use common sense when making decisions. They do
not like politicians that go too far left or right. They prefer moderate politicians
that understand the everyday lives of the people they serve. Our customers’ age
range is 27-45 years of age, but mostly feel like they are about 5 or 6 years
older than what they are. Majority of these moms started their families later
in life because they chose to build their career and travel before getting
married and having a family.
What do I have in common with these moms? Well, it was a lot
more than I thought I did. I love coffee, puzzles, baking and photography. I’ve
tried gardening, but I cannot keep a plant alive if my life depended on it. I
don’t drive a sports utility vehicle or a minivan, but I do drive a black
4-door sedan. My favorite books are mysteries; I love docu-series (Snapped is
my favorite); and my favorite type of politician is definitely a moderate. Too far
left or too far right and I will ignore them. I’m 39, but there are days I feel
like I’m 45, but every now and then I wish I was retired so I can finally get a
break. I don’t think it’s an accident I have a lot in common with my customer,
because I am my customer in a lot of ways. I’m a working mother, soccer mom,
student mom and git-r-done mom. It’s not easy, and sometimes I feel like I fail
my child, but I wouldn’t change it for the world.
Hi! I really enjoyed your post and the amount of detail you have explaining your character. I liked how you can relate to these moms which makes it easier to know your customer. I also really liked how you organized your post. Great job!
ReplyDelete