Sunday, April 26, 2020

23A – Your Venture’s Unfair Advantage


Social Media Advertising experience: My experience with social media and reaching people comes from my time volunteering at church on the social media team. Each week I was challenged to come up with posts to keep people engaged. Learning how to combine a photo with the right phrasing is a trick I will not soon forget. It only takes one post to get noticed.

Networking abilities: I’m the type of person that looks for opportunities to network. I do my best to not make it so noticeable, like crack a joke or casually talk about a topic the person I am networking with knows about. It has lead me to different places, and I’ve met a lot of people who continue to help me on my career journey. I believe this skill will beneficial when discussing this venture.

Network of Mom friends: As a mom, I had a network of mom friends. We discuss different topics associated with being a mom – the good, the bad and the ugly. We also discuss how difficult it can be to meet the demands of life, our families and our careers. It was talking with my network of mom friends that this idea came to be.

Determination: Once my mind is set, I don’t stop until I achieve my goal. Sometimes, I get tunnel vision, or even become obstinate while trying to achieve my goal(s).
My husband has the financial smarts: In all things that are financial, I seek my husband’s input about what to do, or if I should even bother. At one time, I considered having a cupcake side business. After he did the numbers, I would be operating at a loss. He would be the guy to help me figure out the costs versus the profit to decide whether or not to pursue this venture.

Efficiency: I’m all about efficiency. It’s work smarter not harder. I don’t like doing more than what is necessary to complete a task. It’s a skill that would come in handy in a transportation type business.

Customer Service experience: After being in retail for many years during my youth, I learned the value of the customer. In any business, you want customers to keep coming back. In order to keep them coming back, you must treat them well and give them a product they cannot refuse. Learning how to treat customers was a great lesson which I apply to every encounter I experience today.

Knowledge of the customer base: As a mom, I understand moms. I understand the demands that come with the title. I also understand that although we want to give our children every opportunity we can, we need help to do it. Because I understand this, I am able to give moms a product they would rely heavily on.

Relatable: As a mom, I need help. I need help getting my daughter to dance class, soccer practice, play dates, and every other activity she is involved in. Although I have help, there are moms out there that do not have it. If I didn’t have help, I would look for a service like this one to help me.

Rare: It’s not every day you find a service that can drive your child everywhere they need to go. Parents would have to commit to hiring a nanny to do this, however, with this service, there is no commitment to a nanny. You don’t have to hire a full-time driver either. All you must do is choose which day/time you need your child to be picked up and dropped off and it’s done. One simple step. Even better, you can watch the entire ride on your phone to ensure you’d child is behaving, the driver is behaving and your child makes it to their 
destination safely.

I believe my most important resource is my network of mom friends. By consistently speaking with them about this venture, I am able to get honest feedback about this idea. I am also able to get honest suggestions and recommendations to ensure this service is something every mom will use.

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